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Gina Neff presents 'Media Labor
in the Age of YouTube' on Tuesday
Media and entertainment industries are undergoing significant restructuring. “Old” media are struggling to adapt in “new” media environments with increased competition for audiences, plummeting advertising revenue, and uncertain business models for content.
On Tuesday, Feb. 9, UW Assistant Professor of Communication Gina Neff will present "Media Labor in the Age of YouTube" and provide a framework for thinking through the valorization of media content in these emerging market conditions, with a particular focus on the work involved in making media products and the people who do this communication work.
Neff is co-editor of Surviving the New Economy (Paradigm 2007), which examines work in both new and old media after the dot-com crash.
The event begins at 3:30 in CMU 120 and is sponsored by the Department of Communication, Department of Sociology, and the Harry Bridges Center for Labor Studies.
Department breaking new ground
on creativity and communication
Next year, the Department of Communication will launch a workshop series for undergraduate students, titled “Creativity through Communication,” to develop student skills in creative problem solving, creative thinking, and creative expression in a global context.
The workshop series is being developed by Professor Rivenburgh and is supported by the College of Arts and Sciences’ Transition Initiative. The funds supporting this course were competitively awarded. Department Chair David Domke said, "In the twenty-first century, innovation and creativity are not merely good skills. Today, they are essential skills."
Video: Entrepreneurialism panel
UW Department of Communication alumni and friends participated in a panel discussion on Jan. 27, sharing their experiences as entrepreneurs.
Panelists talked about the passions that led them to start their businesses, how they financed their ventures, the benefits of a business plan, trends in social media, and some common legal hang-ups.

